CORPORATE. EDITORIAL. BRANDING.
There are 3 headshots that every professional needs to have under their sleeve regardless of their profession:
Do you have all 3 headshots? If not, then you should be thinking about getting them because all these three types of headshots are necessary to run your business or do business.
Remember that not all headshots are created equal and with the same purpose in mind.
LINKEDIN IN BIO/PROFILE/CORPORATE
It goes without saying but in today's world, if you are not on Linkedin for professional connections, you are missing out on networking in the professional metaverse.
Regardless of whether you are or not on Linkedin, a profile headshot is a straightforward photo of you. A profile picture (not a selfie) works better when it is a professionally taken headshot, that is up to date (2 years old at a minimum) for appearance purposes, well-lit, and gives a fine impression of yourself.
Shots like these are great for social profiles, email signatures, and corporate websites.
EDITORIAL HEADSHOT
An editorial headshot is a great portrait of yourself that run alongside text to help tell a story or educate your audience. Editorial headshots can also be candid shots and have a mood to them that helps tell more about your personality.
Editorial headshots are ideal for:
- Newspaper or magazine articles
- Textbooks
- Editorial features
- Essays
- Documentaries
- website headers
- Banners
- Blog posts
They are a must-have, especially, if you do many speeches at conferences or are featured in articles as they reveal more about your profession, your personality, and your relatability to your audience.
BRANDING HEADSHOT
A branded headshot is more commercial in nature and has a clearly defined purpose: to communicate your story, your personality, your specialty, and very importantly, the image of your personal brand or business.
Branded headshots are faithful to the old adage, "a picture speaks 1000 words". It's got to communicate what you do without a doubt.